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May 21^st, 2025

Icelandair Introduces Nature-Inspired Business Class Tableware Concept

Icelandair is unveiling a visionary new tableware concept that redefines Business Class dining, inspired by the awe-inspiring natural landscapes of Iceland. This fresh approach to onboard service design draws deeply from the country’s dramatic contrasts—volcanoes and glaciers, black sands and icy waters, mossy fields and lava plains—each element woven into the very shapes, textures and colors of the crockery itself.

The collection is more than functional; it’s an experience. Every item, from the main plate to the butter bowl, has been thoughtfully crafted to echo Iceland’s raw and poetic terrain. The “Water & Ice” concept, one of the leading design narratives, translates the serene beauty of Iceland’s glacial forms into minimalist pieces that balance elegance with durability. Fluid lines and tactile finishes evoke a sense of calm and clarity—turning each meal into a moment of connection with the land that inspired it.

Each service features a curated range of pieces designed to support every stage of the inflight dining journey. Leading the collection are the signature dessert and bread bowls, shaped by the contours and textures of glaciars. Their contrasts capture the quiet strength and serene beauty of Iceland’s nature, bringing distinctive character to the table. Main plates, side plates, casseroles, butter dishes, and finely balanced cups with cup plates complete the core set.

What sets this concept apart is its versatility. Designed to mix and match, the range includes various configurations that adapt seamlessly to different meal services—from full-course dinners to lighter options—while maintaining a cohesive, premium aesthetic. Icelandair’s commitment to a refined yet grounded passenger experience shines through, with every detail reflecting the airline’s dedication to thoughtful design and Icelandic identity.

This tableware concept is a statement of intent: a desire to elevate inflight dining beyond necessity into artistry. Through this collaboration, Icelandair takes a bold step toward a new standard in premium service—where nature, culture and innovation converge high above the clouds.